Basic marketing tools

Free access to a report or blog is a value added way to turn visitors into clients. If your competition is close in price to your product, dropping those numbers can increase your volume in sales and give you an advantage. Then funnel your branding efforts to language and visuals that they want. Social media is a great place to monitor campaign results.

Newsletters are quick and easy way to keep a mailing list up to date about new products and services. MailChimp is one of the more popular templates. Get free images at places like Pixabay.

Engaging prospects is a great way to turn them into clients. A quiz, game or contest will grab the interest of visitors so you can get them on a mailing list. Establishing yourself as an expert in your industry is one of the best basic marketing strategies. Writing a series of articles for a trade publication positions you as an expert and these can be serialized as blog posts for optimal effect. Getting out in front of an audience by using your voice adds the personal touch that can make a sale.

These are another great way to personalize basic marketing strategies. A webinar that details how your product works is a great idea. Find a developer that can implement you vision. Whether you want to get the word out on events or new products, press releases work great.

Make sure the topics are newsy and not too advertorial. Video needs to be part of any basic marketing strategies. Make an instructional video and place it on your website to win over prospects.

Leverage a live event by announcing it on social media. A live feed increases your exposure tenfold. The best basic marketing strategies can be traditional.

A limited time offer ramps up the scarcity of your goods and services. Give the people what they want. Stressing customer service creates a great reputation and buzz around your products.

Business Owners Photo via Shutterstock. It is important to read some books and get yourself acquainted with the different processes of marketing online. Out of these, I think that the most important is blogging. But blogging is more than just writing, it is also about teaching other people what you know. Thanks for this informative post. You can also use the tool to identify the social media influencers who can amplify your content reach.

With different marketing ideas and strategies available, integrating them into your business can be confusing at times. Because what worked for Mr A. To eliminate guesswork from your web marketing campaigns, you should split test. Knowing firsthand what people want from your landing page or ad copy and why is a huge step toward implementing a successful content marketing strategy.

This tool keeps you informed with analysis on your revenue, visitor segment metrics — improves your audience targeting, and uses personalized content to engage your audience. This case study at Unbounce showcases several brands that uses split testing to improve their conversion rates and increase revenue.

The developers have done a great job — and users are happy with this solution. Infact, marketers are now creating content in mobile format, hence, multi-device publishing seems to bring good results. Contentful is an easy to use content editing tool, with the adjustable platform that integrate with the best CMS features.

This this tool, you can increase your publishing speed and efficiency. You should try it. With Pixxfly and some actionable tips from established writers, you can create a truly impressive content that people will love. Pixxfly is an action-driven tool to power your content marketing. And talking about the Content Distribution feature, which allows you to upload your marketing videos, images, podcasts, infographics, and press releases and schedule distribution to one or multiple social media accounts with one click.

Pixxfly helps you to engage your customers easily directly on the major social platforms. With over 1, top news sites, social sites, journalists, and database made accessible for your content to be shared — from a single dashboard.

Pixxfly keeps tracks and measures the effectiveness of your content across all your social accounts — and notifies you of your most effective campaign, with detailed analysis. A lot of marketers and brands spend so much into digital content marketing with the hope of generating quality leads and customers. But with BrightEdge Content Performance Tool, you can plan, optimize and set up campaigns based on actual content performance.

Do you know that your content is competing against billions of pages? With BrightEdge, you can eliminate guesswork from your content strategy, and run content by the numbers.

As an Enterprise SEO platform, you can use content insights to optimize your pages and improve search rankings. More so, it must be connected to ROI. You can use the Content Optimizer to polish your next content. In all, e mail marketing still remains one of the best ways to engage and retain customers through personalized emails. Several studies have shown that it takes more resources to acquire a new lead than to retain an already existing one.

MailChimp is an email marketing tool that you should use to build a customer acquisition strategy for your brand. Check out how you can use MailChimp to grow your brand.

The tool uses your customers purchase history and behaviors to segment your list — so that you can recommend relevant products to specific segments and boost your conversions rate. Digital marketing is thriving for most brands thanks in large part to the different social channels and marketing tools.

Developing and maintaining a good marketing campaign takes time and effort. When it looks as though nothing is happening to your business, you may need to re-evaluate your strategy and marketing tools. Because at the end of day, your results is dependent on how you adapt to changes in the marketplace to align with consumer behavior.

Sign in. Actually, no. But the rewards are well worth your time. Engaging your audience with compelling content is the right step to take. If they must stay, you have to deliver immeasurable value through content marketing.

Of course, content marketing cannot thrive in the absence of marketing tools. What Are Marketing Tools? An effective marketing tool should help you achieve either or all of these: If you desire to be more efficient and productive , then, these marketing tools should be an integral part of your business.

Marketing tools cuts across diverse markets. For example: Website analytics tools Social media management tools Conversion rate and funnel analytics tools SEO tools Marketing automation tools, Email marketing tools …And so on.

Charlie App Charlie is an attractive marketing tool that helps you create a positive impression when meeting people especially for the first time. A positive first impression is critical to winning over that customer, or closing a deal. WordPress is a simple and powerful content management system CMS. Typically, Medium is a tool used by authors, publishers, bloggers, and writers.

Does that make sense? Medium is very good and helpful for beginners and intermediate writers. Wistia While no two video streaming sites are created equal, the goal and motivation behind using one often are. Yes, YouTube is powerful, great, attractive… it deserves all the accolade. Video content still remains one of the most effective ways to engage prospects. In my own opinion, there is no effective marketing today, without social media. Hotjar If you are looking for a website optimization tool, search no more.

The test is easy. You could do it manually with your friends and family. From capturing users behaviors with Hotjar, you will get insights of what they truly care about. Simply Measured Are you tied down by big data? Who are your Twitter followers and what do they care about? Open Site Explorer Open Site Explorer is a search marketing tool that enables you to develop a high quality inbound link profile. SumoMe Website traffic is the fuel that powers your online business machine.

Are your web visitors actually reading your blog posts? Segment Segment is an analytics software made simple. Google Trends Google Trends is a solution that shows the graphical representation on how a particular keyword or topic is trending in US or globally. With this tools you can know what the world is thinking about your product and services.

You definitely need Google Trend. Blog Topic Generator Do you know what your next blog post topic is? Buildfire Buildfire is the easiest way to build mobile apps. They may also spread word-of-mouth publicity, leading to greater sales. But an unsatisfied customer, to a seller, is like a rotten mango that rots all others in the basket. A market may not necessarily be a place.

The physical presence of people and goods may not be required. A Marketing Concepts and marketing key concepts are the starting point because marketing follows it i. Marketing Concepts and marketing key concepts is an institution or a person engaged in making the products and services available to the customers. Marketers create only the place, awareness utility, and time ownership. They do not produce but buys from manufacturers and sells them to customers either for further processing or final consumption.

The counterpart of Marketing Concepts and markets is prospects. Only sellers cannot constitute a market. Presence of prospects leads to the presence of marketers. This concept calls Marketing Concepts to weave in ethical and social considerations into their marketing practice.

They have to balance conflicting criteria of consumer wants, company profits, public relations, and customer satisfaction.

Companies have also incorporated corporate social responsibilities in their management practices. Cause-related marketing concepts have gained ground over the past few decades. The concept is based on the belief that buyers usually look for signs like ethical practices and good corporate governance before taking any decision on brand preferences. It goes on to build a long-lasting relationship with the brand that outlasts rational and emotional benefits.

The concept of marketing extends beyond the customer or the company. Marketers have to promote social welfare so as to prosper in the long run. Latest Marketing concepts and marketing key concepts have been modified to keep pace with time. As business went on evolving, the marketing concepts altered too. With companies shifting to e-commerce and online businesses, it has become all the more important to retain customers.

Here, buyers and sellers do not come face to face. Retaining customers is all the more important under such circumstances. Innovative customer retaining methods have come into effect.

These include free replacement of products, round-the-clock customer support, home trials, and many others. But the core concepts remain largely the same. They are still based on the four Ps of marketing i.

The last-named is the most important marketing pillar today. Here are some articles that will help you to get more detail about the Marketing Concepts so just go through the link. Submit Next Question. By signing up, you agree to our Terms of Use and Privacy Policy. Forgot Password? This website or its third-party tools use cookies, which are necessary to its functioning and required to achieve the purposes illustrated in the cookie policy.

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