Car sales follow up programs
The quality of the customer you see everyday has a big impact in your bottom line, but when you are generating customers that have bought before you know they can. C an you afford wait for Fresh Ups that buy? I have spent many, many hours writing and checking to make sure that you have all the information you need to create your own car buyer generating machine.
Why don't I charge more? That means that you can get your hands on this information and start learning in less than 5 minutes so you can start bringing customers back and reach the next level as a Car Sales Professional that earns more. I have been told that I could easily charge much more for this information, but as demand grows that could change. So if you want to order now you can save yourself some money. You can order quickly and easily. I really do care about the results you want to achieve.
But…You can keep the eBook no matter what, as my way of thanking you for having faith in my product. It is a one page sheet you can print over and over for tracking your customers and efforts. Plus an MS Excel file contact sheet if you so decide to use on your computer.
But wait there is more! Bonus 2 Single Minded Focus e-Book. This is a great little book that is easy to read that covers the importance of focus, the power of consistency, commitment to the process, why focus is critical to your success and getting motivation from within. But also keep in mind that this is the only place you can get your hands on this product right now you can instantly download it. If you plan on being a Car Sales Professional rather than bouncing from dealer to dealer you need to start thinking long term.
The longer you stay at one dealership and follow up your car sales customers the more money you will make from referrals and repeats customers. I know you are concerned about today, but time creeps up on you very fast and after a while you will wish you had past customers and referrals walking into the showroom asking for you. When we take a customer through the steps of the sale we spend time with them, give them information, take them for a demo drive and give them a tour of the dealership so they feel indebted to us and hopefully obligated to buy a car.
The same thing goes for good car sales follow up. When you keep in touch with your customers by calling them, showing them that you are concerned about their satisfaction, send them a Birthday card or letter, send an anniversary card or letter, let them know about sales and let them know about service specials they are happy to recommend you to friends, neighbors and co-workers. Good auto sales follow up pays you in many ways, but it is a process.
You don't need to pass on Fresh Ups. You can use your downtime to do a little well planned daily follow up that will reap rewards again and again. Think long term and you will sell more cars or at least add a few cars a month to your sales and more importantly your commission.
I am putting together a step by step car sales follow up system, worksheet, log and schedule that I use to sell referrals and repeat customers every month. Make sure you add your name and email for car sales tips to get a heads up when the system is available. Unfortunately, most salespeople don't think about their sales pipeline, but the successful salespeople do. Internet Lead Response Best Practices.
Without training and guidance, process and procedure, your dealer is giving up car sales. Humans are naturally lazy. Laziness has implications, a millennia later, to affect your business in the 21st century. Using optimized car sales follow up scripts and strict processes you can control for the natural tendencies of your workforce. Car sales follow up is a daily battle for nearly every dealership in the world.
In this article, we are going to cover:. Customers come to your dealership in some different avenues. While fresh ups and phone ups started as qualified customers, internet customers start the cycle as unqualified. You need to find out if an internet lead is the first day that it arrives.
I dove into the car sales follow up script used on these customers. Generally, we relied on a strong first response email template and numerous phone calls. When I dove into these events from my store, I found one more revealing detail. All but one of these customers first responded to follow up within 48 hours.
The one outlier took 50 hours to respond and bought after 30 days. These statistics scare me- are we missing the opportunity to sell cars to customers that take longer to respond?
Where are those long-term unqualified sold customers? Ten of the fourteen answered our emails, while four of them answered a phone call. None of them responded to the first response text message. Three of the customers did some of the negotiation over text they all opted in after speaking on the phone or via email. This average means that not only did the first response email need to be engaging, but the follow-up calls also needed to be regular and well executed!
When a customer inputs a lead with the dealer, contact needs to be made quickly and with polish. There are a few thought leaders in the automotive sector that focus on this part of the process. Elise Kephart has an interesting follow up the process. She guides you through her ten first response steps. Here is it broke down into a simplified list:.
Elise brings three key innovations to her car sales follow script that I appreciate. The first is the focus on video messaging.
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